Most Active County

The Soma Leo Foundation Row-a-Fun is supported by Most Active County. It is a unique partnership, in Suffolk, of local authorities, public sector bodies, the voluntary sector and private companies has been established to begin to turn the tide of inactivity. This partnership is branded Most Active County.

• Physical inactivity poses a serious and growing danger to our society. It damages our health, economy and environment, and limits the educational attainment and futures of our children.
• A quarter of all adults in England fail to do enough physical activity to benefit their health, whilst 12.5 million people do not raise their heart level for more than half an hour per week.
• 17% of premature deaths in the UK every year are caused by inactivity, costing £7.4 billion annually. Levels of inactivity are placing an unsustainable burden on already strained resources.

Background

London 2012 placed great focus on what can be achieved through the inspiration and power of sport, using it as a catalyst for positive change.

Thanks to strong political leadership from Suffolk County Council the county embraced this ambition and have been proactive ever since in using the Games to secure significant ongoing benefits for Suffolk.

In February 2012 the Most Active County (MAC) programme was launched as a branded partnership of local authorities, public sector bodies, the voluntary sector and private companies to begin to turn the tide of inactivity.

For partners to work together to shift inactive behaviours, address barriers and create, promote and commission sport and physical activity opportunities that support healthy lifestyles.