Most Active County

The Soma Leo Foundation Row-a-Fun is supported by Most Active County. It is a unique partnership, in Suffolk, of local authorities, public sector bodies, the voluntary sector and private companies has been established to begin to turn the tide of inactivity. This partnership is branded Most Active County.

  • Physical inactivity poses a serious and growing danger to our society. It damages our health, economy and environment, and limits the educational attainment and futures of our children.
  • A quarter of all adults in England fail to do enough physical activity to benefit their health, whilst 12.5 million people do not raise their heart level for more than half an hour per week.
  • 17% of premature deaths in the UK every year are caused by inactivity, costing £7.4 billion annually. Levels of inactivity are placing an unsustainable burden on already strained resources.

Background

London 2012 placed great focus on what can be achieved through the inspiration and power of sport, using it as a catalyst for positive change.

Thanks to strong political leadership from Suffolk County Council the county embraced this ambition and have been proactive ever since in using the Games to secure significant ongoing benefits for Suffolk.

In February 2012 the Most Active County (MAC) programme was launched as a branded partnership of local authorities, public sector bodies, the voluntary sector and private companies to begin to turn the tide of inactivity.

For partners to work together to shift inactive behaviours, address barriers and create, promote and commission sport and physical activity opportunities that support healthy lifestyles.

Since Most Active County was established

16,000 more adults are achieving at least 150 minutes of physical activity per week since the partnership began

9,500 more adults are playing sport once a week

Beat the Street community walking programme in Lowestoft inspired 12,700 people to be active

27,000 more adults are playing sport at least 3 times a week

Parkrun and Great Run Local has seen 15,500 people run around the world 10 times

MAC has generated a combined economic impact of £6.2m from:

  • the Tour of Britain £3.25m
  • the Great East Swim £1.5m
  • the Women’s Tour £1.5m

29,000 more adults are walking for at least 10 minutes or more at least 5 times a week

9,500 more adults are cycling at least once a week

New activity has been established in 100 rural villages

6 Doorstep Sport Clubs and 3 Club1 initiatives have been established for young people in areas of deprivation

Suffolk Get Healthy Get Active programme has seen 3,500 inactive people play sport in the community

MAC has helped secure £1.7m of inward investment into Suffolk

For more information on Most Active County please visit the dedicated website.